Interesting spin.
Here are the
top 10 EV registration figures for 2025:-
- Tesla Model Y – 24,298
- Tesla Model 3 – 21,188
- Audi Q4 e-tron – 14,433
- Audi Q6 e-tron – 13,148
- Ford Explorer – 12,237
- BMW i4 – 12,158
- Skoda Enyaq – 11,940
- Kia EV3 – 11,188
- Skoda Elroq – 10,713
- Volvo EX30 – 10,289
Car magazine says:-
A 25% drop sounds bad even when still leading by 68% over the nearest competitor's model, but the primary reason is (deliberately?) not spelled out. Model Y production was stopped at the start of 2025 while they changed the factories over for the updated model, losing several weeks of production and limiting supply. They didn't catch up until the end of 2025.
This production gap could be considered a faux pas on Tesla's part, but one has to wonder why they didn't do more to make the transition faster. One possibility is that in
China (the world's largest car market) sales are always very low in January, making this the ideal time to change over. Another factor may be that Tesla themselves were concerned about the affect of bad publicity on Europeans, especially the Germans. Model Y's are made there, but Germany has never been a big market for Tesla, so they may have figured a temporary shortage wouldn't be a problem. Better to have a shortage than an oversupply, thought the haters will spin both (or neither) as being game over for Tesla.
OTOH had Tesla
not done an extensive refresh on the Model Y sales may have slipped more. The EV market is getting more crowded with better vehicles which Tesla has to compete against, so they needed to bring out a new model which had more than just cosmetic improvements. The truth is, Tesla continues to dominate because they make excellent EVs. Now that FSD is making its way to Europe with the latest software that even critics are raving about, the future for Tesla is looking very good.
Right now Tesla is demonstrating FSD with ride-alongs in various European countries and are fully booked out until April. The interest is high for good reason, FSD will be a game changer for people who want lower stress and more free time, including the lucrative market of old folk who are becoming physically less capable of driving. Another big market could be visiters from other countries who aren't comfasrtable driving in unfamiliar areas with possibly different road rules, eg. people from right-hand drive countries like the UK. Tesla is currently the only car maker with general pupose autonomous driving that works practically everywhere. If they can keep that lead...