I've never read Joe Hill, but I've always thought Ligotti was taking a bit of a dig at Stephen King in his meta-horror story "Notes on the Writing of Horror" (or at least at King's brand of horror):Heart-Shaped Box, by Joe Hill
One thing I like about Joe Hill's novels (so far) is that he gets into it right away. A lot of horror writers start with a few chapters of mundane world-building, before bringing the horror elements into the story. Stephen King is a good example of this. He often goes to great lengths to establish just how normal and pleasant the people are, the town is, so that it hits harder when something arrives to destroy all that.
Joe Hill just gets started on the destruction. Chapter one, here's a character, and here's a messed-up thing that's happening to them. We get to know the characters and the world as we go along, but we just keep going along. It's the difference between getting to know your fellow passengers while waiting for the train, and getting to know them while the train is in motion. "Now you know these people, let's take a trip with them" versus "you're on a trip with these people, here's what you need to know".
This has been my experience with Hill so far. I quite like it.
Yes, I know Joe Hill is Stephen King's son. He's tried very hard to establish himself as a distinct person and writer, and I try to respect that.
And so on and so forth. You get the idea.Nathan is a normal and real character, or at least one very close to being so. Perhaps he’s not as normal and real as he would like to be, but he does have his sights set on just this goal. He might even be a little too intent on it, though without passing beyond the limits of the normal and the real.
[...]
Nathan’s search for the aforesaid qualities in his life may be somewhat uncommon, but certainly not abnormal, not unreal. (And to make him a bit more real, one could supply his overcoat, his grandfather’s wristwatch, and his car with specific brand names, perhaps autobiographically borrowed from one’s own closet, wrist, and garage.)
[...]
Okay. Now Lorna McFickel represents all the virtues of normalcy and reality. She could be played up in the realistic version of the story as much more normal and real than Nathan. Maybe Nathan is after all quite the neurotic; maybe he needs normal and real things too much, I don’t know. (If I did, maybe I could have written the story.)[...]
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