With very little dialogue this is popular, on a country to country basis, in Asia. It doesn't have a massive viewership, but a lot of people like magic and having no money to spend on dubbing or sub-titles, it's very cheap to distribute.
We had some conversation on this in the Penn & Teller Fool Us thread last year. It's a horrible mixed bag. They have some good close-up, but a lot of warm-up lounge acts performing commercially available tricks that you've seen on multiple shows and by multiple street performers. And they always throw in one or two "big effect" acts. My seven-year-old watches magic with me and comments when he sees assistants wheeling out back and side panels and dropping curtains, "They can hide anything in there."