Perhaps if you had coon and myriad other racial slurs thrown at you your whole life, frequently, from unexpected sources, for no good reason, as part of explicit and implicit threats to your well being, you might understand that by the time you start to think about the logic of your response, your heart is already pounding, you are already fearful. You are, in fact, already experiencing a conditioned response to a lifetime of experience. What you dismiss as feelings.
Logically, the cheese name is a slur against minorities.
This is not the first nor last time an offensive thing becomes not offense because, you see, there is a just so story that shows us why. Here and here are just so stories that say otherwise.
For such a famous cheesemaker that he deserves to be honored, Edward W. Coon seems to have left little to no mark on the industry.
Yeah, let's believe the just so story of the famous American E W Coon being honored in Australia by Kraft who didn't actually use the cooning process for the cheese bearing his name.
All associations are in our heads. Of course racist slurs have different associations to different people. The people using them have a different association than those receiving them. People that have only an intellectual connection to racial slurs apparently can tell us logically what is and isn't a slur. Which is why to many here, coon cheese is just a cheese, to others it's a problem.
Aunt Jamima and Uncle Ben don't have racist associations for my wife because they have never been used against her as a slur. Thus good rice and breakfast are her only associations. Until I asked her about it she had never thought of it being an issue.
Your logic would lead you to nonsensical ends. If it was called N-Word cheese, she shouldn't be offended upon seeing it, she should apply logic. Once her heart slows and she decides she's in no immediate threat she needs to think it through. After all, she can't be sure it's not named by a co-op of young black rappers who are marketing the cheese to their fans.
To you this is an intellectual exercise.
To minorities, it's about experience.