Coon Cheese has been renamed Cheer Cheese after a long campaign by activists who said it had racist connotations.
Saputo Dairy Australia, which owns the brand, confirmed it was changing the name in July last year following calls led by academic Stephen Hagan for a rebranding.
"I said that the cheese brand was offensive, I said that it demeans people of colour," Dr Hagan told the ABC at the time.
"I said that it was unacceptable as a brand in 2020."
As well as Dr Hagan's long-running efforts to have the name changed, the campaign recently hit the headlines again last year when actor and comedian Josh Thomas raised a question on Twitter about the controversial brand.
Today, Saputo Dairy Australia announced the name was being changed to Cheer Cheese, with the rebranded packaging to hit supermarket shelves across the country by July.