Ed Do you like your cheese?

I'd be less skeptical if there was more than one person challenging it. The challenge to it is all coming from Hagen (or whatever his name is, i forget how it's spelled). The patents exist, in the name of a guy who is known to hae lived in the US and been involved in the cheese business. Hagen just "challenges" the story. His challenge in and of itself shouldn't be sufficient to decide that it's all made up.
Who has said it should?
 
Coon Cheese changes name to Cheer Cheese, pledging to 'build a culture of acceptance'

Coon Cheese has been renamed Cheer Cheese after a long campaign by activists who said it had racist connotations.

Saputo Dairy Australia, which owns the brand, confirmed it was changing the name in July last year following calls led by academic Stephen Hagan for a rebranding.

"I said that the cheese brand was offensive, I said that it demeans people of colour," Dr Hagan told the ABC at the time.

"I said that it was unacceptable as a brand in 2020."

As well as Dr Hagan's long-running efforts to have the name changed, the campaign recently hit the headlines again last year when actor and comedian Josh Thomas raised a question on Twitter about the controversial brand.

Today, Saputo Dairy Australia announced the name was being changed to Cheer Cheese, with the rebranded packaging to hit supermarket shelves across the country by July.
 
Bega cheese to change it’s name.

"I said that the cheese brand was offensive, I said that it demeans the homeless," Dr Hagan told the ABC at the time.
 

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