It's certainly astonishing how extreme you can make a "look" just by determinedly selective breeding. When a lot of the breed standards were written, this wasn't realised, and so phrases were incorporated such as "the head should be as broad as possible". The absence of any concept of "too broad" has then led to some very extreme types, as judges favour the broadest heads, and breeders breed for ever broader heads (and then you can only keep the breed going by caesarian section but that's a different argument).
So far as I know, the genes are mostly all there, and it's just a question of selecting for them. You could repeat the process several times, starting from the same generalised base type, and each time get the same result if that's what you were aiming for.
You can go back, too. A group of Siamese cat breeders, unhappy with the very "typey" modern Siamese with its bat ears and elongated body, started breeding back to the old-type Siamese, just by selecting for kittens that most resembled the old photographs of the champions of that time. They succeeded in producing what almost look like clones of cats from before the war. All today's "old-type" Siamese are fully pedigreed, as they didn't cross out at all, it's just that they don't win at shows as their predecessors did, because taste has gradually veered to the extreme type.
Rolfe.