THERE SEEM TO BE A PLETHORA OF TANGENTS AND SIDE-DISCUSSIONS GOING ON IN THIS THREAD... TIME FOR A SPLIT? (In the meantime, I'm going to stick to this one...)
While I could be wrong, I'm pretty sure "patient centered care" (particularly a style of communication, and emphasis on shared decision making) is actually a subject of interest in family medicine.
No, you're not wrong. And, I would even go so far as to say that - dare I use the term - "marketing" to people, both lay and medical (including not only doctors and nurses, but ancillary staff... patient care techs, medical assistants, etc.), may encourage this (what I call) redundancy to get the concept across to EVERYONE involved with the patient's treatment plan.
However...
Don't mistake "autonomy" or "patient-centered care" to mean that the patient gets whatever he/she wants. The diagnosis, treatment, and plan is discussed with the patient, options are given, and the patient can either accept that diagnosis and those options, seek a second opinion, tell the doctor to pound sand, etc.
For example, if a patient, in pain, comes to me and says, "Doc, I've got a pain in my leg, and I want you to prescribe Oxycontin with unlimited refills so I can feel better," I can tell you now that it just ain't going to happen.
This is similar in the way the ACOG approach, in what you reference is, and be careful not to mistake options given as paternalism. As an anesthesiologist, I'm heavily involved in perinatal care of the mother. I offer options, and tell the mother what the plan will be based on certain scenarios. Given a "crash" c-section, or the like, she may not have the option to forgo general anesthesia. The reasons for this are primarily her safety as well as the baby's safety (principle of nonmalficience, which - in this case - trumps autonomy).
There are other instances where beneficence and nonmalficience will trump autonomy, like in an incapcitated patient in the trauma bay or someone who is otherwise incapable of making an informed choice.
I see that far differently than being paternilistic, and that's why using a "patient-centered approach" is really just a dolled-up way of explaining in simplistic terms what we do
everyday in the hospital.
By the way, I'm so far derailed right now, someone remind me: What was the point of this thread again?
~Dr. Imago