1. While it says "One second. Go!" you can move gems already. You don't have
to wait for the last move to finish before making another. Each match made
within a short time of the last speeds up the rate of switches and falling
gems.
2. Each match within about 3 seconds of the last gains a bonus of 100 x the
number of consecutive fast matches. Each match within about 1 second of
the last increases the speed of the game. Since the game is fixed at one
minute in length, this increases how many points you can score by
effectively giving you more time.
Each < 1 second match increases a speed bar. When this is full, the player
hits "Blazing Speed" mode. This lasts for about 5 seconds. Each match made
in this mode explodes, destroying all gems in a 3x3 square.
3. Players can buy coins in exchange for Facebook credits or other methods.
4. Bejeweled 2 can be played free on the web (with ads), which advertises the
"Deluxe Version" which costs $20.
5. Up to three abilities that increase your ability to score points.
6. Without coins, your scores are lower. On the right-hand side of the screen
the game shows the scores of people on your friends list. Peoples' natural
desire to compete drives them to spend coins to get higher on that list.
7. All power gems are triggered. Any new matches are scored, and further
formed power gems trigger again. It creates suspense because at this point
the user has no more control over the game, and the random draw of new
gems falling in controls whether they will score more points.
8. The daily spin starts the session with the slot-machine suspense mechanic.
In addition to the random reward, the user also gets 100 coins times the
number of consecutive days they have logged in (for a maximum of 700 coins
per day). This encourages the user to log in every day. Users who log in
every day are more likely to generate Facebook posts on their friends'
feeds which is good advertising.
The user also gets 100 coins times the number of people on their friends
list who have played (maximum 5000 coins). This encourages the player to
spread the word about the game among their friends.
If the user gets a big payoff, they are encouraged to post a news item
(which is further advertising) that gives the first 10 people to click
it free coins (which brings active players back sooner).