theprestige
Penultimate Amazing
With YouTube it's a bit more complicated, since their algorithm prejudges the thumbnail and grants or withholds wide distribution to potential viewers based on that prejudgement.Yep. That's exactly what I'm doing. After all, what else is the "cover" on a YouTube video for?
(Of course when that idiom arose it was warning against judging a book's content by the quality of its binding, not by blurb printed on the dust jacket.)
I've had more than one creator I respect, who makes good content, apologize for the clickbait thumbnail style they've adopted. Their videos are their livelihood, and when they see their numbers dip they do what have to do.