When you're trying to find out whether a medical treatment actually works you need to carefully eliminate every confounding factor which might lead you to think it's having an effect when it actually isn't, whether those factors are real (i.e. measurable), all in the mind, or just the usual sources of error. Those who are interested only in whether the medicine they're testing is effective often lump all those factors under the umbrella term placebo effect. They don't care whether they're real, psychosomatic, errors, or a mixture of all three. They just want to eliminate them, and a double blind randomised clinical trial where the control group receive a placebo does that very well.