Do you mean, about as good as a four-year-old girl picking stocks at random? Or better?
It's not like the banks gave big warnings or were urging people to sell pets.com stock before the dotcom crash.
Well, it's a simplistic formulation. The market, on average, will perform averagely. It couldn't work out any other way, mathematically. It's not an indictment against professionals - they are making the market.
Allow me to explain.
Historically you can make risk free money at around 6% by buying T-bills (it's rather less these days, but that's not the point). So, you would have to be a fool to buy a business, which has risks, for, say a 5% return. You are going to demand some extra profit for that risk - and, the more the risk, the more the profit.
So, traders are just bidding on various companies. I have 100 shares of IBM, and am willing to sell them for $37.50. If another person considers that a good risk/reward proposition, they will buy it. If not, no one will buy it and my shares will linger. Of course, there is somebody else out there with IBM stock looking to sell, and maybe they ask $37.25. Etc., and so on. The market is just an auction. The prices adjust to reflect the risks of the company, and the amount of return the company offers, always measured against the risk free returns of T-bills.
So, professionals, being professionals, supposedly have a grasp of what things are worth, who is a risk, etc, and they also have the deep pockets. So, more or less (there are huge caveats I'm not going into for this simple model) the market reflects their views.
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Okay, so now Bogle. If you throw a dart randomly at the financial pages and buy whatever it hits, you are basically agreeing to trade at whatever price the professionals think is fair. Suppose IBM is worth somewhere around $35 in the opinion of the pros, but idiots are offering it for $20. The pros would rush in, start trying to buy it, and either exhaust the supply at $20 or cause those idiots to recognize they are sitting on a gold mine. Either way, the price would rise. So,
on average, you will get a fair deal on whatever you buy if you buy randomly. The company that is making no profits will be at a low price to compensate for that, etc.
So, Bogle's argument is that pros are already setting the market prices.If you then go out and hire a pro (a mutual fund manager, say), he skims some off the top in fees. You are paying him twice. Necessarily,
on average, you will do worse than the market (since the market's performance will mirror the summed average of all pros). So, instead of hiring a pro (a mutual fun), just buy index funds. Index funds just buy all the stocks in a specific index (usually the S&P 500), and the transaction costs are extremely small. You get the knowledge of the pros for free.
There are other arguments relating to taxes et., al., but I won't go into them.
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Okay, so, finally, to your "simplistic" question. To beat the market you are arguing that you can beat the thinking of the worlds professionals. Good luck on that (I think it is possible, but hard). What are the chances that some public list of stocks is going to beat the pros, do you think? And, remember we are talking about
averages. Any individual stock can fail. Just having 2-3 of those in a 10 stock portfolio can spell real disaster. Are you really going to trust your financial well being to some random list on the web, a list readable by the pros setting the prices in the first case? I suggest not.
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So, the standard advice these days for the non-serious student (at least 99% of people) is to just invest in index funds. You will get the gathered knowledge of the world's pros for free.
Alternatively (and I admit bias here), your only realistic hope is to start reading Benjamin & Graham. Google it. Warren Buffet, and many other decades long market over-performers use this technique. Malkiel, mentioned by Dr. Kitten above, considers it the only intellectually defensible investment strategy other than index funds (full disclosure - he feels there is not enough data yet to prove it works - I disagree with him, but that is another thread).
So, to sum it all up, go buy one of Bogle's books, or better yet borrow from the library, and do what he says. Or prepare to use the same level of study and intellect the best of the best (Buffett, et al) use to beat the pros at their game.
As an aside, I don't think it is as hard to beat them as the above makes it out to be. Pros are not intellectually pure - they have pressures that cause them to make substandard decisions. Have a bad quarter? Lose 5% of your mutual fund holders, and thus lose your job. Or, if you are buying for the house, you swing for the fences - losses get swept under the rug, but if you connect you get a bonus that makes you and all your family wealthy. Etc. Lots of behavior goes on that skews the pricing scheme I described in that rational auction system I described earlier.
Finally, you have non-realistic hopes of creating, say, an algorithmic trading system that beats the market. There are various claims about efficacy; and I remain highly dubious. But realistically, you don't have supercomputers and squads of PhDs to devise the algorithms, and Wall Street does. What are your chances at competing with them in this way, head to head? (also, let's point out how companies using these techniques have blown up spectacularly, almost taking out our entire country with it - there are strong arguments that they have not adequately measured risk - another thread topic)
So, Bogle or Graham are your intellectually defensible choices. Go forth and prosper!