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Memes: Protoscience or Pseudoscience?

As I understand it, all "memes" is, as an idea, is that some ideas are more likely to be spread than others and so they do. Why they are more likely (agrees with other existing widely held views or are compatible with our brain setup so they can be adapted or take advantage of weak points in design or encourage the survival of the "hosts" that hold the idea) is another matter entirely but that single aspect taken itself seems obviously true to me, in the same way "survival of the fittest" seems obviously true. Beyond that, that's where things get questionable really fast.
 
Once upon a time, there was a "Journal of Memetics" and I would have thought we could look at the results it has published in the expectation of finding such breakthrough results there. Well, as I mentioned somewhere before, I think that journal folded because its published data was seemingly not found to be of much real value.

Where can we read a good assessment of the material published in the journal of memetics, it's history, and how and why it folded.
 
Apparently, according to entries in the Wikipedia article on memetics, and I was able to confirm it by browsing a few of the last articles from the JoM, the idea is that memetics has reached the end of its "childhood," so to speak, when the initial ideas were laid down, and entered the period when it must be shown to be properly scientific, that is, conforming to Occam's Razor, and falsifiability, and so forth. If it passes this period, then it may become a science; if it does not, then it was nothing but a good idea (meme, heh).

The JoM is on-line, apparently; unlike many more mature journals, its content was available without paying a high price, and potentially for free; certainly it is all now available for free. This may have contributed to its demise; it is, after all, a rather thankless task to publish free literature.
 
So, I'll take that as a vote for protoscience, then?

If it's "relatively plausible", right now, that ought to be good enough for such a vote. Unlike real pseudoscience, which is never plausible, from a scientific stand point.

Of course, in the event (which I think is unlikely) that memetics gets definitively disproven, you could then argue that anyone who still promotes it, is doing pseudoscience.
Since we can't tell if that is going to happen, yet, it is "proto", for now.

How about that?
Well, really, I think the question at this point (and my opinion has changed somewhat from last night) is whether it will survive; i.e., whether someone with vision and background will come along and pick the idea up, and put together material that will make it a science. Kind of like Newton did for physics. If that happens, then I feel it will become scientific; if it does not, it may linger around a while in the dustbin of good ideas that never quite went anywhere.

I think that a certain amount of its attractiveness (and it's clear to me from your thoughts that you see that aspect just as I do) is that it is such a neat explanation. It's not really any more refutable than the Theory of Evolution by Natural Selection- creatures that have characteristics that give them advantages in survival are more likely to mate, passing on those characteristics. Ideas that have characteristics that make them more likely to survive in our minds and be transmitted are more likely to be... well, transmitted, passing on those characteristics. I think the real problem is that proof of the mechanisms involved await a far more thorough understanding of our minds/brains so that we can see enough similar cognitive structures between two minds to see what sort of "hooks" a meme might use to get replicated.
 
Where can we read a good assessment of the material published in the journal of memetics, it's history, and how and why it folded.

I believe the journal of memetics was an online journal and that its articles are generally accessible. Here are some relevant links.

Bad science - a discussion forum of which I am not currently a member

Meme Poll
http://www.badscience.net/forum/viewtopic.php?t=1061
What is the evidence for the existence of memes - a very long thread.
http://www.badscience.net/forum/viewtopic.php?t=1060&start=0

journal of memetics
http://cfpm.org/jom-emit/
Critique of memetics from that site
http://cfpm.org/jom-emit/2005/vol9/edmonds_b.html
 
Well, really, I think the question at this point (and my opinion has changed somewhat from last night) is whether it will survive; i.e., whether someone with vision and background will come along and pick the idea up, and put together material that will make it a science. Kind of like Newton did for physics. If that happens, then I feel it will become scientific; if it does not, it may linger around a while in the dustbin of good ideas that never quite went anywhere.

I think that a certain amount of its attractiveness (and it's clear to me from your thoughts that you see that aspect just as I do) is that it is such a neat explanation. It's not really any more refutable than the Theory of Evolution by Natural Selection- creatures that have characteristics that give them advantages in survival are more likely to mate, passing on those characteristics. Ideas that have characteristics that make them more likely to survive in our minds and be transmitted are more likely to be... well, transmitted, passing on those characteristics. I think the real problem is that proof of the mechanisms involved await a far more thorough understanding of our minds/brains so that we can see enough similar cognitive structures between two minds to see what sort of "hooks" a meme might use to get replicated.

Well I suppose a start would be to not really think of it too much like a virus and just start thinking maybe about ideas that allow the vessels holding them to survive better, like how to make fire or hunt a mammoth, as opposed to ideas more likely to end with the death of the holder, such as how to make longjohns out of your own intestines for fun and profit. I think that we already have a good idea of certain situations where we can predict things obviously anyway, like if you live in Salem during an... unfortunate era... certain ideas are more likely to get you killed and thus less likely to be spread around as often as ideas that favor the church, which are much more likely to spread, and so on in a cycle. The real question is instead of just rephrasing something we already knew in a memetic way can we get some NEW information by using the memetic model? That's certainly something I'd be interested in.
 
Well I suppose a start would be to not really think of it too much like a virus and just start thinking maybe about ideas that allow the vessels holding them to survive better, like how to make fire or hunt a mammoth, as opposed to ideas more likely to end with the death of the holder, such as how to make longjohns out of your own intestines for fun and profit.
I think that might have less to do with the ideas themselves, and I think the point of memetics is that the ideas are themselves replicators. Watch a fad grow and die; think pet rocks, think Fonzie. Aaaaayyyy.

Then think about people who craft memes, perhaps ones that already exist, perhaps new ones, and use them to get people to, oh, for example, believe that a magic box with dials and stuff can tell them how they're doing on improving their minds, or that drinking the kool-aid is a really good idea, or that the aliens are coming in the comet and if you kill yourself they'll pick up your soul. Whatever, you get the idea.

I think part of the interesting thing about such memes is not the effects they have on people, although those are pretty awful and someone oughta do something about them. I think the interesting thing is that they actually get transmitted. And they are accepted, by at least some people. And then there's the big religion memes; particularly the real fundies, who do stuff like believe jebus made the universe and it's really, really, really small, or that Satan makes televisions, or that women are evil and should cover their bodies so they don't make men helplessly lust after them. And if you think I'm kidding or exaggerating in any way whatsoever, let me tell you, friend, I ain't; most likely you know it. So, how come these ideas actually exist, not to mention how come so many people believe them? You got some other explanation than they're riding along with something that's really good at replicating? Because they sure are some pretty damn stupid ideas.
 
So, how come these ideas actually exist, not to mention how come so many people believe them? You got some other explanation than they're riding along with something that's really good at replicating? Because they sure are some pretty damn stupid ideas.

Well, this is one of the less-examined assumptions of "meme" theory; the idea that the ideas -- memes -- themselves have properties including ones that affect their ability to replicate.

In some contexts, this makes intuitive sense. For example, I hear more jokes than I re-tell myself; the ones I retell are the ones that I find both memorable and funny. We can then talk about the intrinsic "funnyness" of a joke and draw elaborate graphs of perceived funnyness vs. probability of retelling, and so forth, and we get something that looks pretty much like a population genetics study.

On the other hand, there are also things that are replicated, not because of intrinsic properties, but because of extrinsic ones. There are a lot of pyramids scattered all over Egypt, not because the pyramid was an inherently pleasing shape that lots of people wanted to build, but because there was this damn great overseer with a whip telling you to make a pyramid. (Perhaps not, depending upon which historical theory you buy.) There are a lot of theories about why something might be widespread that don't hinge on "replicability" as a theory or property.

The strength of "mimetics" is that it forces us to look at ideas-as-replicators and figure out what properties they themselves have to encourage or discourage replication., But at the same time, that's a weakness of mimetics, precisely because it encourages -- forces -- us to think about replication as a quality of the ideas, and not simply as a consequence of a persistant environment.
 
I think that might have less to do with the ideas themselves, and I think the point of memetics is that the ideas are themselves replicators. Watch a fad grow and die; think pet rocks, think Fonzie. Aaaaayyyy.

Then think about people who craft memes, perhaps ones that already exist, perhaps new ones, and use them to get people to, oh, for example, believe that a magic box with dials and stuff can tell them how they're doing on improving their minds, or that drinking the kool-aid is a really good idea, or that the aliens are coming in the comet and if you kill yourself they'll pick up your soul. Whatever, you get the idea.

I think part of the interesting thing about such memes is not the effects they have on people, although those are pretty awful and someone oughta do something about them. I think the interesting thing is that they actually get transmitted. And they are accepted, by at least some people. And then there's the big religion memes; particularly the real fundies, who do stuff like believe jebus made the universe and it's really, really, really small, or that Satan makes televisions, or that women are evil and should cover their bodies so they don't make men helplessly lust after them. And if you think I'm kidding or exaggerating in any way whatsoever, let me tell you, friend, I ain't; most likely you know it. So, how come these ideas actually exist, not to mention how come so many people believe them? You got some other explanation than they're riding along with something that's really good at replicating? Because they sure are some pretty damn stupid ideas.

Well even genes don't replicate themselves so much as require a cell, a body, to DO the replicating for them, they just design how that process goes about. A single gene on it's own can't replicate for jack. I'm not so sure the idea actually is that a meme is "self replicating" so much as it is replicated by certain systems.
 
Well even genes don't replicate themselves so much as require a cell, a body, to DO the replicating for them, they just design how that process goes about. A single gene on it's own can't replicate for jack. I'm not so sure the idea actually is that a meme is "self replicating" so much as it is replicated by certain systems.

But if you take this approach, then "memetics" loses all content and drops back from protoscience to pseudoscience. If you think that mimetics is simply the study of "things that replicate," including hailstones and forest fires, then there's no content to the meme=gene analogy.

We know of a number of things that replicate without anything gene-like involved. Fires are a good example. DIfferent fires will have different properties -- they can be hotter or colder, smokier or less smoky, steady or flickering, and differently coloured. However, these aren't heritable properties, but properties of the burning substrate. This is one reason that no one in their senses would study "the evolution of fire."

If you take the analogy of memes to genes seriously, you have to believe that the properties of the memes themselves are influential in their reproduction; they're not just slaves to the environment in which they reproduce. Without this, "memetics" is empty.

So the key unasked question is whether the reproduction of ideas is more like the reproduction of cells and genes, or the reproduction of fire. Dawkins' suggestion, way back in Selfish Gene is that they are more like genes. But that's a suggestion and a hypothesis, not a reasoned conclusion.
 
drkitten, have you read any of the books on memetics, particularly The Meme Machine by Susan Blackwood? She develops the case for memes farther than Dawkins did, although I'm not sure I'm comfortable saying she proves it.

I think there is more work to do. I think there are hints in the existence of both computer viruses and biological viruses, but I think memes are more like bacteria or even multicellular organisms than they are like viruses; and I think computer programs might be a better analogy than computer viruses. I think there are probably things like computer viruses in peoples' minds, but I'm not sure how I'd differentiate those things from "memes," or even if I'd differentiate them. I suspect such things have to do with why these stupid things are as successful as they are. I also suspect that memes are probably more likely to be easily identified and classified as simple ideas rather than the complex ideas that have built our societies.

Finally, I frankly speculate that the situation with memes is very much like the situation with genes. What precisely is a gene? The biochemical description is that it is the code for a protein or non-coding RNA molecule, along with its regulators; however, genes may overlap one another, so one can't point to a particular locus along a particular chromosome and say, "That's the gene for..." and name either some particular protein or RNA molecule, or even some particular phenotypical characteristic uniquely, because multiple molecules and/or characteristics might be partly coded for by the same sequence. For Wilhelm Johanssen, a gene was "that which directed" the formation of some particular phenotypical characteristic; and that is a very, very abstract idea from the point of view of molecular biology. I speculate that the same obtains with memes; when we are done figuring out what's underneath, its "units" will have little directly to do with the characteristics of most memes.
 
drkitten, have you read any of the books on memetics, particularly The Meme Machine by Susan Blackwood? She develops the case for memes farther than Dawkins did, although I'm not sure I'm comfortable saying she proves it.

I think there is more work to do. I think there are hints in the existence of both computer viruses and biological viruses, but I think memes are more like bacteria or even multicellular organisms than they are like viruses; and I think computer programs might be a better analogy than computer viruses. I think there are probably things like computer viruses in peoples' minds, but I'm not sure how I'd differentiate those things from "memes," or even if I'd differentiate them. I suspect such things have to do with why these stupid things are as successful as they are. I also suspect that memes are probably more likely to be easily identified and classified as simple ideas rather than the complex ideas that have built our societies.

Finally, I frankly speculate that the situation with memes is very much like the situation with genes. What precisely is a gene? The biochemical description is that it is the code for a protein or non-coding RNA molecule, along with its regulators; however, genes may overlap one another, so one can't point to a particular locus along a particular chromosome and say, "That's the gene for..." and name either some particular protein or RNA molecule, or even some particular phenotypical characteristic uniquely, because multiple molecules and/or characteristics might be partly coded for by the same sequence. For Wilhelm Johanssen, a gene was "that which directed" the formation of some particular phenotypical characteristic; and that is a very, very abstract idea from the point of view of molecular biology. I speculate that the same obtains with memes; when we are done figuring out what's underneath, its "units" will have little directly to do with the characteristics of most memes.

Actually, Schneibster, there is no generally usable and agreed definition of the word "gene," and you do indicate some of the problems.

(I do give a bioepistemic definition of gene, namely
"Genes are subsets of the data set defined by the nucleotide sequence of DNA. To qualify as a gene, the data subset must be so formatted that it can be interpreted by an organism into a distinct biochemical activity. An important implication of this definition is that, because biochemical activities are distinct and chemically separable from other such activities, genes may become manifest as distinct and distinguishable, biological phenotypes. (I would like to refine this definition to maximise its generality and would like to hear any critiques.)")

Whatever precise deifnition is eventually accepted, most people mean the same thing when the say the word, "gene."

Meme, is rather different. There seem to be a great many discussions which are more about the definition of meme, rather than any application of that meaning. I would be interested in any defintion, provided it was capable of being used in serious, predictive theory construction.
 
But see, JH, there's a problem here. We DO understand molecular biology, we DO understand the central paradigm of DNA, and we DO know how sequences are expressed and proteins produced, and how production is inhibited or promoted to control the expression. And while we don't yet understand precisely how these expressions, inhibitions, proteins, and non-coding RNA sequences PRECISELY specify EVERY phenotype, we know FOR CERTAIN that they do; and we can in fact identify quite a few phenotypes' precise loci (although most of them require multiple different proteins, expressions, inhibitions, non-conding RNA sequences, and/or promotions). No question about it. So when you make arguments against genes because they are not precisely quantifiable, you are basically ignoring the facts in order to concentrate on a weakness in an old theory that's meaningless except as a paradigm in the first place.

Please don't try to claim that I am giving you ammunition against evilution- nothing could be further from the case. In my carefully considered and deeply researched opinion, no one can deny evolution who does not misunderstand, obfuscate, or ignore evidence.

And I have the same complaint about people who label memetics as pseudo-science because we cannot precisely quantify a meme- albeit, I admit, with considerably less underpinning in terms of direct evidence of and understanding of the underlying mechanisms. Nevertheless, I believe those mechanisms are present, however little we may understand them yet, though this opinion is CONSIDERABLY less well-supported than genetics, molecular biology, and evolution.
 
But see, JH, there's a problem here. We DO understand molecular biology, we DO understand the central paradigm of DNA, and we DO know how sequences are expressed and proteins produced, and how production is inhibited or promoted to control the expression. And while we don't yet understand precisely how these expressions, inhibitions, proteins, and non-coding RNA sequences PRECISELY specify EVERY phenotype, we know FOR CERTAIN that they do; and we can in fact identify quite a few phenotypes' precise loci (although most of them require multiple different proteins, expressions, inhibitions, non-conding RNA sequences, and/or promotions). No question about it. So when you make arguments against genes because they are not precisely quantifiable, you are basically ignoring the facts in order to concentrate on a weakness in an old theory that's meaningless except as a paradigm in the first place.

<snip>

And I have the same complaint about people who label memetics as pseudo-science because we cannot precisely quantify a meme- albeit, I admit, with considerably less underpinning in terms of direct evidence of and understanding of the underlying mechanisms. Nevertheless, I believe those mechanisms are present, however little we may understand them yet, though this opinion is CONSIDERABLY less well-supported than genetics, molecular biology, and evolution.

Yes, I agree with you that we understand a lot of molecular biology and it is clear that organisms bear an evolutionary relatedness to one another and, I think, have arisen from one another by an evolutionary process. I have no problem with that of with evolution as a matter of fact. I do have a problem with the construction of modern evolutionary theory, the theory that supposedly describes that fact, which I find well-nigh indefensible.

Genes, we are told, are the fundamental basis for evolution. Actually, genes are not even definable from within molecular biology and, when used as a foundation for evolutionary theory, they produce a theory that is grossly inconsistent with other fields of science.

You are trying to understand social evolution by introducing a meme, as analogous to a gene, and then saying that, of course, a meme is not really like a gene at all. Presumably, when you say "UP" you might really mean "DOWN." Sorry, I just thing that's nonsense.

The correct way to construct a general form of evolutionary theory is to seek measurable attributes, characteristics and processes that are necessarily present in ALL forms of evolution and construct the theory around them. Bioepistemic evolution argues that data is necessarily present in all forms of evolution and that evolutionary theory should be built around data and the processes to which it is necessarily subject.

Social data is formatted differently from genetic data and is subject to different interpretative and selective processes. I argue that a theory of social evolution should investigate the format of social data and the interpretative and selective processes to which that data is subject. I think it is completely meaningless to simply declare, as memetics effectively does, that the formatting of social data must be like that of a gene. That is patently not so.
 
But at the same time, that's a weakness of mimetics, precisely because it encourages -- forces -- us to think about replication as a quality of the ideas, and not simply as a consequence of a persistant environment.

I don't see why mimetics can't do both, just like genetics/evolutionary biology does for analyzing how certain genes become widespread.
 
But if you take this approach, then "memetics" loses all content and drops back from protoscience to pseudoscience. If you think that mimetics is simply the study of "things that replicate," including hailstones and forest fires, then there's no content to the meme=gene analogy.

We know of a number of things that replicate without anything gene-like involved. Fires are a good example. DIfferent fires will have different properties -- they can be hotter or colder, smokier or less smoky, steady or flickering, and differently coloured. However, these aren't heritable properties, but properties of the burning substrate. This is one reason that no one in their senses would study "the evolution of fire."

If you take the analogy of memes to genes seriously, you have to believe that the properties of the memes themselves are influential in their reproduction; they're not just slaves to the environment in which they reproduce. Without this, "memetics" is empty.

So the key unasked question is whether the reproduction of ideas is more like the reproduction of cells and genes, or the reproduction of fire. Dawkins' suggestion, way back in Selfish Gene is that they are more like genes. But that's a suggestion and a hypothesis, not a reasoned conclusion.

I'm no expert on the subject, but I'd be suprised if people don't study how forest fires replicate (and persist) phenomenologically. I'm not sure the analogy between fire and genes is entirely empty: genes like fire, may arise spontaneously in the right environments, and may be extinguished when they exhaust the resources of their environment and it changes. It may be a bit of an anthropic conceit to think there isn't a parallel there. It can be good science to study how genes, fire, and memes/ideas all propagate. Of course, I'm not suggesting that fires self-replicate in a manner identical to genes, it seems from what I've read that it's often a more complex process than "burn baby burn". I'm curious to the degree forest fires can persist and even self-regulate (if the answer is "they can't self-regulate at all, Id like to know that too.:p ) in the matter of other apparently non-conscious, apparently "unorganized" phenomena like tornados and markets.


I do think memes aren't "things that replicate" but rather "ideas that replicate". I would make a dna/protein analogy for memes vs. environmental results. Genes express proteins in my understanding, similarly ideas presumably located in our brains may be expressed in the external environment as speech, actions, social formations, and built structures.

Overall this seems like a valuable area to subject to rigorous scrutiny, and I hope it is.
 
I'm no expert on the subject, but I'd be suprised if people don't study how forest fires replicate (and persist) phenomenologically. I'm not sure the analogy between fire and genes is entirely empty: genes like fire, may arise spontaneously in the right environments, and may be extinguished when they exhaust the resources of their environment and it changes.

They also attract all other object in the universe with a force proportional to the product of their masses and inversely proportional to the square of the distance between them. Genetics isn't chemistry and it isn't physics.

Here's an example of what I'm talking about:

Suppose that I take a set of a hundred identical candles. I will light twenty-five of those candles from matches. I will light twenty-five of those candles from cigarette lighters. I will then light twenty-five candles -- one each -- from each of the twenty-five match-lit candles, and twenty-five from the lighter-lit candle.

Is there a test that can be performed on the second generation candles to determine whether the parent candle was lit from a match or not?

I submit that there isn't -- that this would qualify as supernatural and win Randi's million if it could be done. The reason, of course, is that fires reproduce, but do not inhereit.

Conversely, if I did the same thing with two bacterial cultures -- say I took two different bacteria, and bred several generations from each founding sample in identical environments -- I would have no problem distinguishing their g'g'g'g'g'g-great-grand-bacteria. Because bacteria not only reproduce, they inherit.

Genetics is the study of inheritable reproduction in biological organisms. That's why people don't study "the genetics of birth order" (If your parents were both first-born, are you more likely to be first-born?), since birth order isn't inheritable. There are no properties of fire that are inheritable.

I would make a dna/protein analogy for memes vs. environmental results.

Yup. And that's what makes it pseudoscience. If all you have is an analogy, you're not doing science, but sympathetic magic.
 
Memetics is an interesting allegory for the propagation of ideas, cultures etc. but I do not know that there is enough data or even the potential to test for such data to support Memetics as a solid science. I enjoy the intellectual exercise of studying and discussing it but I am unsure that it can ever move beyond a hypothesis and hence always be a protoscience why great potential to be abused by pseudoscientists.
 
Well certainly this is food for thought. I have to say that yes, my ideas probably just turn memetics into a bankrupt exercise in semantics, if it isn't already that.

I could take it or leave it at this point, but I can see the parallels in computer software and even printing press. At the very least, it's an interesting way of looking at it, even if it in and of itself doesn't really reveal anything new. I do find it interesting to think of a local group of people as an "environment" with an existing collection of thoughts. As new thoughts are introduced or produced, whether they persist or not largely depends on the existing environment. An environment of christians is very unlikely to sustain ideas such as "there is no god" or "the bible is merely a historical document" and those will be put out. Those that are a little more well adapted such as "not ALL of the bible should be taken literally" are more likely to survive, perhaps with some mutation. It is an interesting way to see it at least...

But what happens if you get an environment where everyone just accepts every single idea as equally valid, and nothing is weeded out or modified for the goal of perfect acceptance? All ideas being preserved in all their triteness, an "it's not my fault, it's not your fault" group, like the intertubes? I think that in this case any memetic parallel to evolution will stagnate and stop completely. Maybe this is the sort of falsifiable prediction that memetics can provide?
 
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Time for me to chime in, a little bit.

Genes, we are told, are the fundamental basis for evolution. Actually, genes are not even definable from within molecular biology and, when used as a foundation for evolutionary theory, they produce a theory that is grossly inconsistent with other fields of science.
I think you are suffering, a little, from the Tyranny of a Discontinuous Mind (a term Dawkins uses to describe our difficulty to conceptualize non-discrete categories). Genes are not straight-forward separable from each other, and into phenotypic effects, because nature is not obligated to make things easy for us to delineate. But, that does not mean that genes, as a model for bits of material that express phenotypic effects, that are subject to selection pressures*, can not work within science. As such a model, genes work tremendously better than anything previous.

Read more closely to what Schneibster, had said (emphasis mine):
We DO understand molecular biology, we DO understand the central paradigm of DNA, and we DO know how sequences are expressed and proteins produced, and how production is inhibited or promoted to control the expression. And while we don't yet understand precisely how these expressions, inhibitions, proteins, and non-coding RNA sequences PRECISELY specify EVERY phenotype, we know FOR CERTAIN that they do; and we can in fact identify quite a few phenotypes' precise loci (although most of them require multiple different proteins, expressions, inhibitions, non-conding RNA sequences, and/or promotions).


(*germ-line more so than somatic, of course)

You are trying to understand social evolution by introducing a meme, as analogous to a gene, and then saying that, of course, a meme is not really like a gene at all. Presumably, when you say "UP" you might really mean "DOWN." Sorry, I just thing that's nonsense.
Okay, now would be an excellent time to write about how genes and memes are fundamentally similar to each other, and how they differ in their environment:

Genes and Memes are both basic replicators. For scientific purposes, Replicators can be called such, if they exhibit the following properties** very well:

Longevity: The longevity of a single copy is not as important as the longevity of any copy of that "information". A single instance of a gene may die, but it has the ability to live on, as new copies in offspring. A single instance of a meme may "die" (if a specific person dies, or merely forgets the idea), but the idea it conveys has some ability to live on, as new copies in other people.

Fecundity: The ability to reproduce. Some specific items may reproduce more effectively than others, because they are subject to selection pressures. Genes that are more successful in passing themselves on, have higher fecundity. This usually means they are beneficial to the overall survival of the host, but not always.
Memes have the ability to reproduce, by getting "absorbed" into people's minds. (Humans are particularly susceptible to these replicators, because of our pliable brain structure.) Some are more successful than others, and, like genes, this success is not always to the overall benefit of the host. They copy well, because they copy well.

Copy-Fidelity: The ability to be copied with minimal, if any, errors. Genes clearly have an advantage, here, because they are reliant on a physical structure. Memes are more prone to errors, because they have no physical presence. Memes "sacrifice" physical presence for more efficient fecundity. But, even so, it is possible that the evolution of social ideas can be tracked, and broken down into individual memes.


When someone says memes are analogous to genes, they mean both can be demonstrated to exhibit these properties. Clearly, though, there are differences in their environment and how they replicate.

(** personal note: in my thread for listing non-living replicators, the "definition" of a replicator is much looser. For the purposes of that thread, Crystals are considered replicators, though in the above definition, they clearly would not be.)

The differences, to reiterate, stem from the fact that genes have physical material to work off of, and memes do not. Genes are passed on through germ-line transmission, and that means only to offspring of the parent(s). Memes transmit more effectively, jumping to any brain that will absorb them, no matter their physical relationship (although their cultural upbringing could have an impact on whether they will absorb any given meme or not).

Since memes can propagate with more freedom than genes, it is going to be more difficult specifying and measuring each individual one, according to their "phenotypic" effects on the person.
But, that does not mean the endeavor is impossible. Just like genes, we are starting to identify basic trends in social evolution, in which the model of memes is at least some-what useful.
This is unlike pseudoscience, which is counterproductive in nature.

The correct way to construct a general form of evolutionary theory is to seek measurable attributes, characteristics and processes that are necessarily present in ALL forms of evolution and construct the theory around them. Bioepistemic evolution argues that data is necessarily present in all forms of evolution and that evolutionary theory should be built around data and the processes to which it is necessarily subject.
The only comment I want to add here, is only somewhat relevant, but important to communicate:

It is possible that, like physical evolution, social evolution can work at different levels of units. Physically, we can map evolution at the species, family, individual life-form, cell, and ultimately gene. Perhaps memes can be identified at certain levels, as well: world-level, country or national level, community level, circle-of-friends-and-family level, etc. And, some levels at which they could overlap those: age group, religion, etc.

The point of bringing this up, here, is to communicate the idea that perhaps some of the conflicting views about what separates one meme from another could come from some people measuring the population at different levels.

The theory of memes was constructed out of the recognition that social ideas evolve, and that certain specific ideas seem to permeate people, at different levels of observation.

Social data is formatted differently from genetic data and is subject to different interpretative and selective processes. I argue that a theory of social evolution should investigate the format of social data and the interpretative and selective processes to which that data is subject. I think it is completely meaningless to simply declare, as memetics effectively does, that the formatting of social data must be like that of a gene. That is patently not so.
Actually, I think your ideas of meme theory is a little distorted. Memetics already tries to model social data to the selective processes to which it is subject. Why would it be developed otherwise?

No one is saying memes MUST be like a gene, in ALL respects: declaring that is almost straw-man like: Scientists already understand memes are not like genes. However, they do share quite a bit in common, and not just at a superficial level. Check out those three properties I listed above, again, if you must.

So, with that, I continue to argue that memes, at worst, can still be classified as a protoscience.
 

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