I can't say that I'm terribly impressed with the film, or its point.
Like any good ad copy, the reported battery life of ten hours is somewhat exaggerated, much like a car's mileage estimates ("your mileage may vary.") If you listen to the iPod too loud, have the backlight on and continually switch back and forth between songs and playlists, of course the battery is going to drain faster. If you listen to it at a low level and let it play continuously without changing anything, you'll probably get close to about eight hours. But, honestly, where's the fun in that? Ever since I've had my iPod (almost two years), the battery life was an issue for only a short amount of time, which was just before Apple released a software update early this year, I believe, for the battery so it wouldn't die prematurely.
Insofar as other MP3 players having a longer battery life, more storage capacity, a better price, etc., I can only say: the market has spoken. There has to be a reason why the iPod is outselling them all by a wide margin, even though Apple has such a small market share.
And if the filmmakers are so against overpriced, overhyped hardware and software and the greedy sonsabitches who force them to buy their stuff, why did they make their movie on a Mac?
Start the revolution without me, lads, and wake me when it's over.
Michael