Mr. Scott
Under the Amazing One's Wing
- Joined
- Nov 23, 2005
- Messages
- 2,546
Well, I read that article snipett, uh, there are very strong reasons that a biological bias could exist towards excluding a food choice of a certain color.
there are many mechanism where that could happen. I think further testing would be needed to decide what factors inflence the choice.
I have a more detailed article in print in the Nov 6 New York Times.
What is important about the phenomenon is how once the monkey makes his choice, it's incredibly hard for him to change his mind.
The example they use M&Ms, is interesting to me because it played a role in one of my earliest skeptical exercises.
On a long car trip where one of the only remedies for boredom was candy, I wondered if M&Ms of different colors actually had different tastes. Are yellow M&Ms lemon? Red cherry? We really believed they did. So, I put one of each color in my hand, closed my eyes, and tasted them one by one. There was no difference!
Yet, you can convince a monkey that one color M&M is better than another by forcing him to choose. He then, afterwards, develops a distinct preference for the color he chose, seemingly to save face.
Confirmation bias comes into play if a person who believes a yellow M&M is superior unknowningly sets himself up to prove it against evidence and unconsciously sabotoges attempts to prove him wrong.
From this, I see different colored M&M's like different religions. After an early "choice" there's no shaking one from their chosen faith, no evidence they picked the wrong faith matters, and there seems to be some weird emotional process involved in the process of rejecting evidence against one's belief. Whether the choice is M&M color, religion, or political affiliation, the psychological process is the same.
That monkeys do this is fascinating.
It also alerts me to the importance of making a good "first impression."
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