A few thoughts:
1) Although one can estimate a lambda for each team for use in a Poisson distribution and then generate a bivariate distribution for the total goals in a match, it is not ideal; the odds are set using a correction for the fact that 0 or 1 goals for each team are significantly higher (extreme value theory applies i believe, or it might be a use of semi-extended zero-inflated Poisson model, not sure exactly)
2) Betfair is clearly not an efficient market. The reason the price changes is often as follows: traditional bookmakers take a bet in their shop, or over the net increasingly these days. BF is then used by the bookies to hedge their own positions in the event of an imbalance in their book. Given that betfair boasts that it almost always offers better value than the bookmaker, this is almost always possible. The price they offer is designed to give them a more balanced book
not one that necessarely reflects true value. E.G.
"The prices of bets at betfair.com adjust instantly to any new information."
To a point. Depends on the information. If the information is "some half-wit has remortgaged and bet his house that Middlesborough will score 4 goals in the next hour" then it does. But it doesn't change the underlying probability of it happening
3) That said, BF is quick to react. I watched the 2004 election results on BBC in the UK, and BF as well. The presidential odds, and the odds for taking FL and OH reacted as soon as they were called for the Reps. Instantly. It took about half an hour for that news to filter through onto the BBC.
4) It is a moot point as to whether BF dictates the bookies odds or vice versa. I believe it is increasingly doing so.
5) The amount of research required, even with a strong stats background and a fanatical devotion to football, means that however much you win, given the limited liquidity of the market it isn't a sensible career option, in terms of the amount won v time invested. It always work out at way less than minimum wage
6) Ian knows exactly what he is talking about regarding BF; his trend spotting may well be spot on. His modelling probably not

If it is, then there i know company who will offer him a job straight away, as they are often advertising for people like that.