I don't think Murdoch's influence on the masses can be easily dismissed. As a Brit I've had the opportunity to observe it longer than anybody but the Aussies and it's not been a pretty sight. Recent developments have been a setback for him but not as much as one would like.
But he hasn't had the social and cultural effect of a Hitler in Germany. Murdoch is just a big tree blocking the view and the real problem is the forest behind reaching as fas as the eye can see.
People tend to assume that newspapers can't just make stuff up (contrary to all evidence, of course, but that's people for you, sapiens sapiens my arse) so they tend to legitimise even silly ideas. Strike up a conversation at, say, a bus-stop and this becomes clear. Of course, in the UK such conversations tend to be about the weather and it's a short step from that to climate change and one's "beliefs" about it.
Here people tend to assume that newspapers, media and politicians twist the truth just to gather grist for their own mills.
What I find much more interesting than the masses (bless 'em) are the amateur activists who populate the comments sections on blogs and media sites. The main bloggers are easy to understand; they're professionals (such as Morano) or crave the attention (Watts, McIntyre). It's the tireless angries posting themselves to an early grave who are hard to explain. There are enough observations for me to form a sort of empirical mental model of their behaviour but the underlying mechanisms remain a bit mysterious.
The answer is in behaviourism: "the image of the enemy". They don't essentially differ from hooligans who support the Scheicht-ham Hotspur and hate the Assenal. Like a muscle, hate is trained daily and little adrenalin shots become addictive. We also have here one or two "warmers" that some time have indulged such a behaviour on themselves.
In other words, Anglo-Saxon hypocrisy. Perhaps there's less of it elsewhere; I'm not in a good position to judge, obviously

. I have noticed that my French and Spanish friends tend to be quite open about
just not caring but then that's probably be saying more about me than about the French and Spanish in general. They're as contemptuous of the Catholic Church as I am, for instance. And they're educated.
I knew I am the type of your friends. To be contemptuous of the Catholic Church is the national sport. "I believe in God but not in Church" is the motto of two thirds of the population, including the numerous Atheists. You don't hear that from local protestants as they'd be able to walk away if they wanted.
Speaking of the national prejudices regarding personal and public morality and behaviour that are so strong that they created such a strong AGW denialism (I consider it to be fact), my parents were living in the States for a short while years before my birth and while my father got his specialization my mother worked in an important huge company where she was forced to eat fish every Friday at lunch because she was a Catholic. They wouldn't allow for she to do different in spite of her protests -she was a typical Catholic- and that she explained that Argentines are excused from avoiding red meat but on Holly Friday as established by a papal bull from colonial times. They considered it to be a fake argument to avoid complying "the rules". And we are speaking of John Hancock Insurance, Boston and 1958.
The same way culturaly-catholics are enforced the ritual so they believe whatever they want in a way they can feel close to God or an impersonal spiritual force and give a darn about the church, what is not demoralizing nor degrading, my understanding is that the evangelical take of the protestant approach of reading the scriptures and develop a personal relation with "our saviour" make them feel they walk away from god if they don't comply with what the church (congregation) expects. So, voilá, they are born those alignments by interpretation and that need of faking and twisting the facts to sustain their beliefs so typical and so exploited by groups of interest.
I know I'm stretching too far my knowledge of the anglo-saxon culture, but articulated and extended denialism being a characteristic of that culture and fading away in the rest of the world is a fact. A fact that deserves to be analysed in the context of a AGW discussion.
And about Ruperto and certain world-views, well, as many denialists use to remember "the sky is blue and correlation is not causation".