Landing on Mars is harder than on the Moon, but its atmosphere is very useful indeed.
Yes, the atmosphere is too thin to decelerate a lander sufficiently for a soft touchdown, but spacecraft can shed much of their velocity just using atmospheric drag. The Mars Science Laboratory (Curiosity Rover), a vehicle with a mass of almost 1 ton, lost more than 90% of its velocity using drag and then even more employing parachutes. While even small vehicles, like Schiaparelli, need some retropropulsion for a soft landing, by the time it is employed, they are going very slowly.
Mars' atmosphere means that spacecraft can enter its orbit (using aerobraking) and even land (at least smaller vehicles) on it almost for free in terms of delta-v (a measure of the impulse and thus fuel required in spaceflight). This makes a big difference in how feasible Mars missions are, as less mass (fuel for Mars arrival) needs to be lifted off Earth and injected into transfer orbit to Mars.