dudalb
Penultimate Amazing
Actually it had more to do with selling comics than anything else. Mort Weisinger, the editor of Superman from about 1958-1970, did studies of why kids bought certain comics. One of the things he noticed was that if a kid picked a comic off the shelf to flip through it, that kid was much more likely to buy that comic. Hence the goal became to get the kids to pick up his comic and flip through them. Weisinger quickly hit on the idea of the puzzle cover. He would present the prospective reader with a cover showing one of the major characters acting in a way that was contrary to his normal manner--Superman acting as a total dick, for example. The hope was that this would furrow the brow of the youngster, who would then pick up the comic and (Mort was hopeful) eventually buy it.
It sounds crazy, but Weisinger sold a raft of comic books that way; his core six titles (Superman, Adventure, Action, Superboy, Lois Lane and Jimmy Olsen) were consistently in the top ten for comics sold in the 1960s.
There was some pretty strong morality shown in the Superman books; for example, it used to be canon that Superman would never tell a lie. And of course he had the prohibition against taking life.
Cainkane1, can you provide me with an estimate of when you read that particular comic? I can probably track down the specific issue.
Weisinger drew upon his editorial experience as an editor at Street and Smith ,the king of the Pulp Magazine's in the 30's and 40's when he started editing the Superman Family of comics.
THe most obvious example is Superman's Forteress of Solitude at the North Pole. That is lifted practically verbatim from Doc Savage. In fact the first volume of the excellent series of reprints of the Doc Savage stories published by Sanctum Publishers http://www.shadowsanctum.com
reprints "The Fortress of Solitude" and it's sequel, and has articles by Comic/Pulp historian Will Murray (who is editing the Savage series) on the influence of the Man of Bronze on the Man of Steel, including photos of Weisinger with Lester Dent, the lead writer of Doc Savage, at the Street and Smith offices.