Tsunami now a dirty word?

[pauldmin]

I bought a puzzle book recently, which USED to be called TSUNAMI puzzles ( same as Nonograms, Griddlers.. )
Now it has a different name and the caption inside says 'renamed due to recent events'.

After a quick search on the net, there seems to be many companies trying to re-brand their company name or products to something more 'friendly'.

What has gone wrong with the world? Are all sales and marketing people wimps?

Before the recent disaster, the word Tsunami was ALWAYS meant to represent a devastating tidal wave with powerful destructive force, so what has changed?
This is like something out of Harry Potter, with "That-natural-event-which-should-not-be-named" being quietly uttered in Marketing Departments around the world.

What next, are we going to rename anything marked with "Hurricane", "Tornado", "Lightning" to remove any connection with the death of humans?

Sorry about this rant, but I think that people are far too "PC" nowadays. I am sure that those suffering in Asia do not really care about the re-branding of products to spare their plight.

 

[richardm]

I agree up to a point. But at the same time, what harm does it do to rename a magazine? And if it makes the publishers feel better, is it a bad thing to do?

At the same time, there was a sports commentator who was sacked recently for making a "Toon Army" joke (The Toon Army are the supporters of Newcastle United). I thought it was wrong to sack him, not least because when talking to some friends in Northumberland at New Year they made similar comments. And yeah, I was a bit taken aback that someone would make light of such a thing, but then making jokes about things like that is a typical British (and perhaps human) reaction.

And I didn't sack them, so I'm not a total hypocrite


[/ramble]

 

[Bruce]

I agree up to a point. But at the same time, what harm does it do to rename a magazine? And if it makes the publishers feel better, is it a bad thing to do?

At the same time, there was a sports commentator who was sacked recently for making a "Toon Army" joke (The Toon Army are the supporters of Newcastle United). I thought it was wrong to sack him, not least because when talking to some friends in Northumberland at New Year they made similar comments. And yeah, I was a bit taken aback that someone would make light of such a thing, but then making jokes about things like that is a typical British (and perhaps human) reaction.

And I didn't sack them, so I'm not a total hypocrite


[/ramble]

Whoa. Somebody had better call Cartoon Network and tell them to change the name of their Toonami line of cartoons!