The more I'm reading about this new update and the way that Firefox is headed in the future, the less I like it.
The big news appears to be "User Personalisation", which looks to be implemented in the future. The first part which is either coming soon or is in this latest update is called "Directory Tiles". You know those 9 tiles which appear on a new tab page that Firefox nicked from Chrome (which I have completely eradicated, BTW)? Well, new users are going to find that those tiles are full of "suggestions" for sites they might like, including "sponsored links". Yup, Firefox is going to have adverts on it.
But where it seems to be heading is worse. It's now the done thing for websites to track you in various ways and to deliver "personalised" websites. Sometimes that means ensuring you're reading the right language, sometimes that means emphasising local search results, and sometimes that means taking note of what websites you've visited and delivering adverts connected to those sites. I'm not in favour of any of those things, except maybe the language. Well, what Firefox is proposing is that the browser itself will have personalised information about you, and websites will be able to access that information. We then trust the websites not to store or use that information in any way other than to deliver your "personalised" content.
It may be time to start thinking about finding another browser. I don't really like the way this is going.