From New Scientist Feb 27th, 2009 : (here)
And the most amusing finding:
"When it comes to adult entertainment, it seems people are more the same than different," says Benjamin Edelman at Harvard Business School.
However, there are some trends to be seen in the data. Those states that do consume the most porn tend to be more conservative and religious than states with lower levels of consumption, the study finds.
And the most amusing finding:
Church-goers bought less online porn on Sundays – a 1% increase in a postal code's religious attendance was associated with a 0.1% drop in subscriptions that day. However, expenditures on other days of the week brought them in line with the rest of the country, Edelman finds.

