But box box is actually 10 boxes. If you use base 2, which is base 10, in base 2.
'2' is only a designation for a grouping of box box we have because we count, and do so in a radix higher than 1 or 2. How we codify information impacts how we perceive it.
Without a concept of "counting", which is grouping things by encoding them in groups, you have box, and perhaps "lotsa box" for however many boxes besides just "box" there are.
Perhaps a particular entity might (by their own convention) measure "box" by volume instead of unit quantity. In this case {box box box} = {box}, if the first set of boxes are smaller than the second.
Or we can take the grocery store's answer to "how many", apples are accounted by weight. In this case {apple apple} can routinely equal {apple apple apple}, if the first set of apples are heavier.
Or my favorite, if you take two panes of glass and carelessly throw them into a big box, how many do you get? If measured in WHOLE panes of glass, probably zero. If measured in unit pieces of glass, thousands. If measured by weight or volume, the original amount.
What you measure is impacted by your perception of what's important to measure. If you're supposed to be installing panes of glass, having the number of units in the box remain the same as the number of units that leave the box is important. If you are the one shipping the box, only the weight and volume of the box is important. If the glass is destined to be dumped, only its volume is important. If the glass is to be recycled, then only its purity and weight is important. To the animal you, the inherent danger of broken glass you've learned from experience is all that's important. Seeing that red stuff leak out and feeling pain is among the things you're evolved not to like.