Need a McJob?

[Foolmewunz]

http://edition.cnn.com/2007/WORLD/europe/03/20/story.mcdonalds/index.html

What's in a name, redux! It seems Mickey D's is at it again, fighting the Uri Geller good fight and trying to get a negative reference expunged from the dictionary.

LONDON, England (CNN) -- A job that is low in skill, status and opportunities? It must be a McJob, according to British dictionaries and popular slang.

However, McDonald's says it is fighting back.

It says the term McJob, which first came to attention in the Douglas Coupland's 1991 novel "Generation X," may deter people from seeking work at McDonald's.

The Financial Times obtained a letter in which McDonald's executive David Fairhurst wrote: "We believe that it (the term McJob) is out of date, out of touch with reality and most importantly it is insulting to those talented, committed, hard-working people who serve the public each day."

If this sounds remotely familiar, it's because they tried the same thing in the USA four years ago. Meriam Webster gave them the same greeting and refused to change their entry for "McJob".

http://www.cnn.com/2003/SHOWBIZ/books/11/11/offbeat.mcjob.ap/

Anyone aside from myself smell "publicity stunt"? While everyone discusses the case, they get to put forth all the wonderful news about their company and the great opportunities it offers. Harrumph!

 

[steverino]

This caught my eye at the dentist office two days ago. Funny you should bring it up.

http://www7.nationalgeographic.com/ngm/0703/feature4/