"Full and Focused"

[Bikewer]

So, the latest advertising campaign from Kellogs features little animated children running around doing kiddie things while their mothers stuff them full of Pop-Tarts.

"Keeps them full and focused", says the voice-over. Evidently, if the tykes are suffering the pangs of imminent malnutrition, they just can't perform...

Now, I don't know what the nutritional value of a Pop-Tart is...The voice-over assures us they contain "real fruit".
This site:
http://voices.washingtonpost.com/checkup/2009/08/is_that_right_pop-tarts_are_ma.html
Indicates about 2% actual fruit content.
With all the concern about childhood obesity and such currently...Keeping the kiddies "full" of Pop-Tarts seems unwise.

 

[tesscaline]

Pop-tarts? I heard that campaign about frosted mini-wheats... Which are bad enough, but at least have actual fiber in them.

Anyway, if you'll notice the fine print in those adverts, it's comparing the "fullness" from eating a pop-tart to the "fullness" of eating no breakfast at all. Which is just a stupid comparison really. Of course I'm going to feel fuller after eating something, no matter what it's nutritive value, than I would after eating nothing at all.

 

[steve s]

I practically lived on Pop-Tarts when I was a kid and I was a toothpick.

Steve S

 

[ponderingturtle]

So, the latest advertising campaign from Kellogs features little animated children running around doing kiddie things while their mothers stuff them full of Pop-Tarts.

"Keeps them full and focused", says the voice-over. Evidently, if the tykes are suffering the pangs of imminent malnutrition, they just can't perform...

It is more based on the idea that people and specifically children pay attention better if they eat breakfast instead of not eating. I thought it was for cereals that were not as bad as poptarts though.

Me, I would often feel sick in the morning and wouldn't feel like eating until after I started. I would certainly be a better student after eating than not eating.