You are invited to take part in MOB, the project that
creates an inexplicable mob of people in New York City
for ten minutes or less. Please forward this to other
people you know who might like to join.
FAQ
Q. Why would I want to join an inexplicable mob?
A. Tons of other people are doing it.
INSTRUCTIONS - MOB #1
Location: Claire's Accessories (Broadway between 8th
and 9th Sts.)
Start Time: Tuesday, June 3rd, 7:24 pm
Duration: 7 minutes
1) At some point during the day on June 3rd,
synchronize your watch to
http://www.time.gov/timezone.cgi?Ea...d/-5/java/java.
(If that site doesn't work for you, try
http://www.time.gov/timezone.cgi?Eastern/d/-5.) If you
have a digital watch, or a cell phone with an alarm,
please set it to beep at 7:31 pm.
(2) The mob should form at precisely 7:24 and not
beforehand. As such, we will need to divide evenly
among the paths by which the site can be approached.
Based on the month of your birth, please walk toward
the site as follows:
- January or July: up Broadway from the south
- February or August: down Broadway from the north
- March or September: 8th St. from the east (Astor
Place)
- April or October: 8th St. from the west (NYU)
- May or November: 9th St. from the east
- June or December: 9th St. from the west
By 7:20 pm, please position yourself on the street or
in a store one to two blocks away from the site. Begin
walking toward the site at 7:22. NO ONE SHOULD ARRIVE
AT THE SITE BEFORE 7:23.
(3) At 7:24, you should arrive at Claire's Accessories
and enter in an orderly fashion. Walk to the back of
the store so others can enter. Look at merchandise. If
the store is already full, or if you are turned away
at the door, mass around the front of the store,
facing its window. You will see people you know, but
please keep chatter to a minimum.
(4) If you are approached by a salesperson, say you
are "just looking." If you are asked why you came, say
that you "heard a mob was going to be here." If you
are stuck outside, you can yell or chant, or not,
depending on the vibe. (Possible chants: "[clap clap]
Acc-ess [clap clap] o-ries"; or, simply, "Mob.")
(5) At 7:31, when the alarms begin to beep, the mob
should disperse. Walk away from the site as fast as
possible, in as many directions as possible. NO ONE
SHOULD REMAIN AT THE SITE AFTER 7:33.
(6) Return to what you would otherwise have been
doing. Await instructions for MOB #2.