It pays to be extra skeptical of things that confirm our prejudices.
This is bad if it's true. But this is ananova. Over at the Fortean Times MB, where news stories are the life blood of the forum, ananova has a reputation for reliability only slightly above that of Pravda. Caveat lector.
No source, no names (ETA: ok, there's one name, "penny market", which at least appears to exist), no dates, a conveniently distant place.
I will make a prediction: no-one, no matter how hard they try, will be able to find any other record of this event.
Evidence, baby!