They have a cool acronym like SPECTRE or COBRA, and an evil overlord clad in black robes who wants to conquer the world. ISIS is more of a classic Hollywood bad guy than Al Qaeda, who are more of a franchise of independent cells, like McDonalds, with fewer fiberglass clowns.
I sometimes wonder how a certain room in Whitehall got it's name....
Civil Servant (CS) - And this, Prime Minister, is where meetings will be convened at times of emergency...
Prime Minister (PM) - Okaaay, and what do we call it?
CS - It's the 'Briefing Room' Prime Minister
PM - Hmmmm 'Briefing Room'.... doesn't sound very ... dynamic. Hardly going to grab the public's attention during an emergency...
CS - Well, Prime Minister, I'm sure the most important thing is...
PM - (Speaking in to an imaginary microphone in his shirt cuff) "Meet me in the Briefing Room, now..... stat!"..... not going to set pulses racing, is it?
CS - Ahem...
PM - So, what's through there?
CS - That's the Cabinet Office, Prime Min...
PM - Aha! Okay then, we'll call it "Briefing Room of Cabinet Office"....BROCO!
CS - Errr
PM - Quick, get me to BROCO!
CS - Ummmm, quite
PM - Nah, don't work. Sounds like a seventies American cop show. (kicks an invisible stone across the carpet) So..... how many of these rooms are there?
CS - Well, just the one Prime Minister...
PM - Hmmmmm, how about COBR...? Too Australian?
CS - Well...
PM - Could we....
CS - Yes Prime Minister?
PM - Could we call it Room A?
CS - Excellent choice Prime Minister, I'll get a sign engraved. "Room A" it is.
PM - No, no..... COBRA! That's what we'll call it!!
CS - Yes, Prime Minister
[/OT]