... On 3 March 1968 the news agency of the Soviet Union announced that the spacecraft "Zond IV" had been placed in a low "parking orbit" around the earth and would soon be launched into "outlying regions of near-earth space" (Sullivan, 1968). The mission was unsuccessful. At about 9:45 p.m. EST on 3 March, hundreds of American observers near a line from Kentucky to Pennsylvania saw a majestic procession of fiery objects with sparkling golden orange tails move across their sky. The spacecraft was disintegrating upon re-entry. Most observers saw two or three main pieces, while observers near the end of the path saw more. These objects were soon identified by NORAD as pieces of the Zond IV probe or its rocket booster and this identification was finally confirmed 1 July 1968 (Sullivan, 1968).
This case put us in the rare and fortunate position of knowing exactly what was involved even before we began to investigate the many UFO reports that were generated.
In brief, many of these reports were quite good, but there is an admixture of spurious elements that are astonishingly familiar to students of the "flying saucer" literature. The latter vividly illustrate the problem of conception and interpretation, and shed light on the entire UFO phenomenon.
Consider the conceptions that may be generated if one perceives three bright point sources moving across the night sky at constant angular separation of, say, 5°. The most objective observer may report as directly as possible the percept: three point sources moving with a constant angular separation. But this is just one end of a spectrum. A less objective observer and, from our Zond IV data, a demonstrably more typical one may introduce subtle elements of interpretation. He may report three point sources flying with constant angular separation, or three lights flying with constant angular separation, or three lights flying in formation. These changes in conception may be subtle, but when the observer reports his conception to a second party, they may produce vividly different conceptions (especially if the second party is inclined to believe "flying saucers" exist). Further toward the other end of the spectrum, but less typical than the above examples, a highly unobjective observer may introduce totally spurious elements. He may report three craft flying in formation. He may, for example, conceive the idea that the three point sources are connected, since they maintain a constant pattern. He may even imagine a dark elongated form connecting them so that they become lights on a cigar-shaped object, or even windows on a cigar-shaped object.
This spectrum of the conceptions of observers is not based on mere theorizing. It is directly derived from the Zond IV observations.