Study: The brain prefers working over getting money for nothing
It's nicer when you actually earn it.
Lottery winners, trust-fund babies and others who get their money without working for it do not get as much satisfaction from their cash as those who earn it, a study of the pleasure center in people's brains suggests.
Emory University researchers measured brain activity in the striatum -- the part of the brain associated with reward processing and pleasure -- in two groups of volunteers. One group had to work to receive money while playing a simple computer game; the other group was rewarded without having to earn it.
The brains of those who had to work for their money were more stimulated.
"When you have to do things for your reward, it's clearly more important to the brain," said Gregory Berns, associate professor of psychiatry and behavioral science. "The subjects were more aroused when they had to do something to get the money relative to when they passively received the money."