(Experimental minutiae: What if babies simply like the color red or prefer squares or something like that? To control for this, half the babies got the yellow square as the helper; half got it as the hinderer. What about problems of unconscious cueing and unconscious bias? To avoid this, at the moment when the two characters were offered on the tray, the parent had his or her eyes closed, and the experimenter holding out the characters and recording the responses hadn’t seen the puppet show, so he or she didn’t know who was the good guy and who the bad guy.)