I had occasion recently to need to look for a new nearby dry cleaner since the one I had been using is no long doing the job it once did. Googling for dry cleaners in my neighbourhood turn up Google's usual mishmash of adds, review sites, assorted websites with "dry cleaner" in the url and a few thousand of rapidly diminishing relevance.
Checking the reviews on Yelp and such showed no company with anything like as many as ten reviews. Typically, with four reviews more or less, most struggled to get even 2 stars. Who praises a dry cleaning service? Much more likely to complain if a one in a hundred mistake is made? Except there was one new company in town that had over 40 reviews. ALL FIVE STAR. All extatic about the service. I did not go there but picked the one with the 20% off coupon. I'll know on Tuesday how well it went.